In 2009, five former college roommates decided they would start a YouTube channel and film themselves doing various trick shots and stunts in their backyard. Business Insider spoke to Dude Perfect member Coby Cotton and Jeff Toney, Dude Perfect's chief business officer, about switching up their style of content throughout the years and how this strategy has helped them stay relevant.Dude Perfect's YouTube business generated $20 million in a single year, according to Forbes' most recent report on the top-earning YouTubers.The success of their YouTube channel has helped them land a TV contract with Nickelodeon, and recently, the group has been working on more long-form video projects.Since launching a YouTube channel in 2009, the five friends behind Dude Perfect have become wildly popular online, with over 48 million YouTube subscribers.
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